Keyword Research and Tools

 

What is Keyword Research?

 

Keyword research is a process of analyzing and discovering what words or phrases people are using in the search engine to search their queries.

In simple terms, your targeted customers what words or phrases are using to search for your products and services.

It is the best way to use these terms as keywords and get opportunities for your website.

 

Why is Keyword Research important?

 

Keyword research helps you to understand the specific terms people are using to search their queries. You can add these terms to your content for better results.

It also helps in website ranking on search engine result pages (SERP)s. Keyword research will increase your website traffic.

 

Now we will discuss various types of keywords-

 

Primary Keywords: - Primary keywords are main keywords or focus keywords. These terms help you to rank your website. These types of keywords' search volume are high. They drive traffic from the search engine to your site.

Example- Laptop store near Kolkata, Buy an online laptop.

 

Secondary Keywords: - Secondary keywords are also called 'tertiary or supporting' keywords. It includes additional information and supports the primary keywords.

Example- HP laptop shop near me, Laptop stores near me.

 

Long-tail keywords: - Long-tail keywords are more specific and intentional to their searches. It can drive exact customers from the search engine to your site. Its search volume is low and also competition. But long-tail keywords are easy to rank. It gets better results in SEO. 

For Example- What is the best laptop in India?

 

Evergreen Keywords: - Evergreen keywords have a steady search volume at all times. People are always looking for it. 

Example- How to lose weight? / How to fry an egg?

 

Seasonal Keywords: - These phrases or words people are using to search for a certain period of a year. 

Example- Christmas gifts ideas, Diwali gifts for family

 

Shopping Keywords: - The searcher wants to buy some products or services. 

For example- Buy mobile phones online, T-shirts for men, Ladies scarp for winter.

 

Informational Keywords: - The searcher wants to find some information for a topic. It could be anything. 

Such as - Name of the brand, Courses, Recipes, Health, Famous place or person.

 

Blogging Keywords: - If searcher wants to find some information about a particular topic. These type of words or phrase starts with Top, What, Why, How.

For example- Top 10 comedy books/ What is digital marketing?

 

LSI Keywords: - LSI (Latent Semantic Indexing) keywords are related terms or phrases. That is related to the targeted keywords. It helps users and search engines better understand the content. 

For example- If you are thinking about cricket. Then the LSI keyword might be a bat, ball, and wicket. 

 

Broad Keywords: - These types of keywords search volume is high. Because it has an extensive meaning. The Broad keywords have lots of competition in the market. It is tough to rank on search engines. Get traffic from search engines to your site. These types of keywords are less likely to become leads.

Example- Digital Marketing, Sports shoes, Ladies garments.

 How to do Keyword Research?

1.    Brainstorming/ Manual Entry

2.    Google Suggest (Google Search drop-down list)

3.    Google Related Search Keywords

4.    Competitors Website

5.    Google Trends

6.    Google Keyword Planner

7.    Ubersuggest

8.    Answer the public

9.    Keyword Tool io

 

1. Brainstorming/ Manual Entry: - First of all, you need to think about your niche. Suppose you have already decided on the niche. Then think about the primary keyword or focus keyword.

You have already had a product or service. Then it is easy to decide the main keyword. Just think about what people type into the search engine to find what you offer.

For example, let say your niche is 'Digital marketing. Ask yourself what topics do people search for that are related to my business? Then note down those keywords. 

 Like my business is 'Digital Marketing Services'. Then my keywords should be - Digital Marketing Services/ Digital Marketing Service List/ Digital Marketing Service near me/ Digital Marketing Service in Kolkata. 

Now, you need to think about your business. Then find out the keywords and include those keywords in your content.

 

2. Google Suggest (Google Search Drop Down):- When you are typing a keyword on Google. Google automatically show some suggestion. It means related to the keyword. People also search for those things on Google. You can select those terms. You may continue typing on the search bar. 

For example- you are searching ‘Digital Marketing Services’. You will see, some suggestions that Google suggests. 

In the below, I will show a glimpse of it-    

 

3. Google Related Search Keyword: - When you are looking for something and type the word or phrase into the search engine. Google shows the results on the Search Engine Result Page (SERP) s. At the bottom of the page, you can see there will be written some related searches. You can also click on these terms. After a click, you can see the same results that will show on SERPs.

For example, you are looking for ‘Digital Marketing Services’. At the end of the bottom of the result, you can see related searches. These terms are Google Related Search Keywords. 

In the below, see an example-

 

4. Competitors Website: - You can check here which keywords of your competitors are already using. In return, they get a lot of traffic and rank higher in SERPs. You can prioritize those keywords and use them in your content. You can also take advantage of their missed opportunities. You can also include those keywords and get an excellent result. 

To check the competitor performance, you can use SEMrush, BuzzSumo, Spyfu, Ubersuggest.

For example, you can enter competitor domain names and see which keywords they are targeting.

I will show you an example -

 

5. Google Trends: - Google Trends help you to understand which keywords are trending now. Also, see the popular topics. It means, what users are recently searching for or within a few days. You can type your keywords in Google Trends and see which states search the most of it. Get an overview of it. You can also search month-wise or date wise or year-wise. Apart from this, you can compare two keywords also. 

For example, I am searching 'Digital Marketing’ as a keyword. What results do I get? I will share with you-

Here we see how many people are searching for it

Here we see State wise searching

Here we compare two keywords

 6. Google Keyword Planner: - Google Keyword Planner is a free tool. Google keyword planner helps you to understand the competition of a keyword. Average monthly searches, and bidding price. Here you can compare two keywords.

For example, I am searching 'Digital Marketing" as a keyword. Here I show you what results from I get it-

 

7. Ubersuggest: - You can also search keywords by typing the keyword or domain name. It is a free tool. In ubersuggest, you can see the search volume of the keyword (how many people are searching), SEO difficulty (organic rank), paid difficulty (paid campaigns charges), and the cost per click (how much money you need to pay for PPC campaign).

For example, I am searching 'Digital Marketing' as the keyword. You can search as per your business. I get all information which I want. In the below, I am sharing with you-

 

8. Answer the Public: - This is also a free tool. Here you can see types of queries. Means What, How, and, or, To, Can, Without, Near. These types of words are the beginning of your keywords. These types of keywords help you to write a blog or information-based article. 

Here you can see an example about 'Digital Marketing"-

 

9. Keyword Tool io: - This is a free tool. Its premium version is also available. Here you can choose the platform also. Here if you type the keyword and search. Then you can see the results. In Keyword tool io gives you information about Search Volume, Trend, CPC (Cost Per Click), and competition of the keywords.

In the below, you can see an example of it-

In the above, we discussed 'How to do keyword research. But if you are starting in the business. Then you can focus on medium or low search volume keywords. It may help you to a higher rank on search engines. 

But you can also complete with high search volume keywords. It may take time. Let say you are good at keyword choice and optimization in your article. Then it will get you a better result. 

Some paid tools are also available for keyword research-

 

1.    SEMwrush

2.    Ahrafs

3.    Spyfu

4.    Moz pro

5.    Ubersuggest

6.    Soovle

 

I hope now you have gotten all your answer about keyword research, importance, types of keywords, and tools for search.