What is SEO?
SEO stands for ‘Search Engine Optimization'. SEO is the process of making
a website easier to understand by search engines and friendlier for users. The
overall goal of SEO is to increase organic traffic from search engines to your
website.
When people search for products and services related to your business in
a search engine (Google, Yahoo, Bing) then your website in the first page of
SERP (Search Engine Result Page) and also they click your website. It will
increase your website visibility and improving your ranking in a SERP.
The better visibility your pages have in search results the more likely
you are existing customers to your business.
In the beginning (think early 2000), SEO was simple but over the years
the whole SEO process has become complex.
When optimizing a search engine-friendly website, you have to consider
hundreds of rules and regulations to satisfy the various search engine ranking
factor and at the same time, you need to focus on users to keep them satisfy
and happy.
To make it easier to handle, the SEO industry has come different types
of SEO. Each type is responsible for several SEO rules.
Types of SEO
There are several types of SEO. But here we are only discussing Six
types of SEO –
- Black Hat SEO
- Grey Hat SEO
- White Hat SEO
- ON –Page SEO
- Technical SEO
- OFF-Page SEO
Now we will discuss all those different types of SEO –
Black Hat SEO:-
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| Black hat |
The term itself tells you that it is ‘unethical’. Black hat SEO
techniques attempt to manipulate search engine algorithms to increase a site’s
rankings on the SERPs.
Search engines are very clear about which types of practices go against
their terms. They are also quite clear on the potential outcomes if you violate
their guidelines.
Some people consider ‘black hat SEO' will get you where you want to go
faster. It is a shortcut process to the rank of being penalized and removed
from search engines.
So, when you looking for an SEO expert or agency you need to check their
background or you can say their work ethics.
Strategies commonly associated with black hat SEO include-
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| Black hat SEO Technique |
- Clocking (Where different content is shown to human and search engine visitors).
- Thin Content (Where there is not enough content on the page to be useful or low quality).
- Keyword stuffing (Repeating the same keyword again and again).
- Paid links (Purchase a link from link farms and PBNs).
Grey Hat SEO:-
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| Grey hat |
Grey Hat SEO is difficult to define. It is what its name suggests. It’s
somewhere in the middle of white and black and if used by a professional, can
still be effective.
It’s safe to say that taking a grey hat approach is playing with fire if
you are not 100% sure of what are you doing. Not something that you would
willingly inform Google you are doing.
If you applying this technique to your website it’s not necessarily a
bad practice, but it is being down to get ahead in ranking.
Be cautious taking this path as it is not safe to assume that just
because a specific technique is not labelled or mentioned. So that, you may be
banned from a search engine or penalty or demotion.
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| Grey hat SEO Technique |
Strategies commonly associated with grey hat include-
- Paying for reviews.
- Profile link exchange
- Spun (refused and slightly altered) content
- Social media automation and purchasing followers
White Hat SEO:-
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| White hat |
with the terms and conditions of the major search
engine.
It means implementing techniques without relying on tricks to underline
a search engine's algorithm.
White hat SEO carries far less risk and tends to deliver lasting and
compounding value over time. Most reputable SEO and cut down your risk to get
banned from search engines.
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| White hat SEO |
Strategies commonly associated with white hat SEO include-
- High quality, relevant and useful content.
- Optimizing your site for mobile-friendliness.
- Improving the site loading speed
- Keyword research
On-Page SEO:-
On-page SEO also called ‘On-Site SEO' is the practice of optimizing web
page content for search engines and users.
It helps search engines understand your website and its content, as well
as identify whether it is relevant to a search query or not.
On-Page optimization is less straightforward than it once was, it is
still arguably the easiest part of SEO. It’s one of the few things you have
full control over and doesn’t require much technical process.
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| On-page SEO |
On-page SEO practices include-
- Optimizing your headline (H1 to H6)
- Include meta tag (meta title and description)
- High quality, relevant content and keyword research
- Use image alt text
- Search engine friendly URL/Permalink
Technical SEO:-
Technical SEO is the process of ensuring that a website meets the
technical requirements of modern search engines with the goal of improved
organic ranking.
It helps to make a website faster, easier to crawl, and understandable
for search engines are the pillars of technical optimization.
It is called technical because it has nothing to do with the actual
content of the website or with website promotion. The main goal of technical
SEO is to optimize the infrastructure of a website.
By following technical SEO guidelines, you can ensure the site meets the
expectation of search engine algorithms and is rewarded in search results
accordingly.
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| Technical SEO |
Technical SEO practices include –
- Optimize Robots.txt
- Breadcrumb Menus
- Optimize 404 Page
- Mobile friend lined and page speed
- Site architecture
Off-Page SEO:-
Off-Page SEO also known as ‘Off-site SEO covers all SEO tactics that
take place outside of your website.
Off-page SEO is all the stuff that you do off of your site to get Google
and other search engines to see your website as trustworthy authoritative and
relevant factors.
It is often thought to just be link building but in reality, there are
far more off-page SEO tactics that you should be using if you want to gain a
competitive advantage.
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| Off-page SEO |
Off-page SEO practices include –
- Link building
- Content marketing
- Local SEO (Google My Business and Citations)
- Guest Posting
- Forums
- Social media Posting
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