What is Digital Marketing?
Digital marketing is a way of creating brand awareness and trust about
your product and services through different online devices such as computers,
mobile phones, and tablets.
Digital marketing is also called online marketing or internet marketing.
Now, digital marketing has become successful day by day. Internet users will be
increasing tremendously in the past decade. Humans are now more dependent on
the internet. They search for everything on the internet. This post will help
you understand, what Digital Marketing is. The history of digital marketing, its
importance, and its platforms.
History of Digital Marketing in Brief
In the 1990s, the term Digital Marketing was first to use. In the launch
of 'Archie' first search engine. The Father of digital marketing is Rand
Fishkin. He was the Visionary Digital Marketing and SEO leader. In India, an
internet marketing service was launched on 15th august 1995 by BSNL. Before
2005, only 5% of people used the internet in India.
Importance ofDigital Marketing
 |
| Importance of Digital Marketing |
1.
Easily Targeted
2.
No geographic boundaries
3.
Competitors Analysis
4.
Get an impressive ROI
5.
Campaigns optimization
1 1.Easily Targeted: - Digital marketing
helps you to target more detail to your customer. You target those people who
are interested in your products and services. Then people directly
come to your site. It also helps you to run campaigns. Digital marketing makes
it easy for you to reach the right people.
2. No geographic boundaries: - Digital marketing
breaks geographical boundaries and reaches out of the country. Every people use
the internet, spends their time online. Your customer browses the web looking
for various products and services. It is easy to target online customers. Not
only in your location or country but also in every person in the world. Digital
marketing gives you more leads that want your business.
3. Competitors Analysis: - Digital marketing
help you to know more about your competitors. You may know what they are doing
recently through an analysis of their business's website. You can apply that
information and improve your business. If you want to complete then Analysis is
part of your journey.
4. Get an impressive ROI: - Online marketing gives you an
impressive ROI (Return on Investment). You can run PPC campaigns or social
media campaigns for your brands. Digital or Inbound Marketing advertisement
doesn't need to invest more money than traditional methods. But you get more
traffic and conversion compared to Traditional or Outbound marketing
advertisements.
5. Campaign Optimization: - Digital marketing
easily tracks campaigns. When you invest money in advertisements, you want to
know they are working or not. Every campaign is track able. You easily track
the campaign's ROI, users, likes, clicks, impressions, conversion, and many
more. Next time it's easier to fix it and adapt to changes. You can see it is
successful or need improvement. You spend your budget more wisely.
Top 7 Types of Digital Marketing Platform
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| Digital Marketing Platform |
1.
Search Engine Optimization
2.
Social Media Marketing
3.
Content Marketing
4.
Pay Per Click
5.
Email Marketing
6.
Affiliate Marketing
7.
Mobile Marketing
1. Search Engine Optimization: - SEO is an organic
way to rank higher in SERP (Search Engine Result Page)s. The higher your
website ranks more chances to grow your brand. SEO is a long-term strategy and
regularly needs to update. Because Google frequently changes its algorithms.
SEO builds trust because companies don't pay money to rank in SERPs.
Elements to consider when optimizing a webpage in doing SEO are unique,
high-quality content, Meta tag, Keywords, Alt text, site speed, and the number
of high-quality backlinks.
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| SEO |
2. Social Media Marketing:- Everybody is
spending their time on social media. So, it is important to present your
business on various social media platforms (Facebook, Twitter, LinkedIn, and
YouTube). It creates brand awareness and reaches people anywhere in the world.
You get more traffic to your website. When a brand is present on social media
platforms and easy to connect with consumers. It helps your website ranking
higher in SERPs and more chances to grow your brand.
 |
| SMM |
3. Content Marketing: - Content marketing is the major part
of digital marketing. It gives information about your products and services.
You need to understand who your consumers are and what they desire. Content can
vary. It could be an image (Use for Instagram), video (Use for YouTube), blog
or content (Use both Facebook and Twitter), pdf, etc. Different types of
platforms different types of content. You need to create high-quality, valuable
content. That attracts and engages the audience for your business.
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| Content Marketing |
4. Pay Per Click: - PPC is a paid
advertisement to rank higher in SERPs. PPC is a way to increase website
traffic, lead generation, and engagement to a business. You will be able to
choose location, language, budget, and audience. You pay as per clicks, leads,
impression your goal.
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| PPC |
5. Email Marketing: - It is one of the oldest forms of digital marketing. But still, it is one of the most effective marketing techniques. Email marketing is sending commercial messages to people via email. Email can send both cold (new) and warm (old) audiences. Give the details of your products or services. Email marketing is helpful to promote discounts, offers. Attract. New customers as well as subscribers also.
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| Email Marketing |
6. Affiliate Marketing: - Affiliate marketing
helps someone make money by promoting another person's business or 3rd party
business. As an affiliate, if someone purchases a product from your site, you
get a commission. A company promotes its products in someone else's hands.
Affiliates earn a specific cut/commission every time if someone buys products
through their links.
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| Affiliate Marketing |
7. Mobile Marketing: - Mobile marketing is
sending marketing messages through SMS. Mainly focused on reaching your target
audience on their smartphones or tablet. More than 90% of messages are opened
right after receiving. It will expect that in 2024 mobile shoppers will be
raised by approximately 187.5 million. Sending SMS customers detailed
information about your brands. Sales, discounts, gift vouchers, and coupons are
a great way to engage customers. Optimize these marketing strategies and send
timely messages.
 |
| Mobile Marketing |
Now, I hope you get to understand what is digital marketing? Its
platforms. Why did businesses need to increase their presence
digitally?
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